Astaan TV
Program Profile / 2024
HodanIyoHeello
2024
Street Music & Cultural Performance Show. A night when one street in Hodan District became an open-air stage for Somali music.
Date
18 November 2024
Location
Hodan District, Mogadishu, Somalia
Produced by
Astaan TV
Music
Musica Band – Astaan Music
01 — Concept Overview
A Street Show, Not
A Concert Hall
Hodan iyo Heello was a unique outdoor music and cultural entertainment program produced by Astaan TV and held on 18 November 2024 in Hodan District, Mogadishu.
The event transformed one of the streets of Hodan into an open-air stage, bringing live Somali music and artistic performances directly to the community. Rather than hosting the show in a conventional concert venue, Astaan TV took the performance to the streets, making the surrounding community an integral part of the experience.
The program brought together music, culture, entertainment, community participation, and the visual character of modern Mogadishu in one vibrant public event.
5
artists & ensembles on the bill
1
public street turned into a stage
18.11
November 2024, Hodan District
Hodan iyo Heello 2024
02 — Featured Artists
On the Bill
The event featured performances by:
- 01Lafoole
- 02Xaawo Dagan
- 03Captain Bara
- 04Maxamed Jaamac
- 05Musica Band – Astaan Music
Hodan iyo Heello 2024
03 — The Street as a Stage
Take Music
To the People
A street in Hodan was transformed into a vibrant performance space, allowing residents and visitors to experience live music in an open and accessible environment. The interaction between the artists, audience, and surrounding community created an energetic and authentic atmosphere.
The event captured the spirit of Mogadishu through
Hodan iyo Heello 2024
04 — Celebrating Hodan & Mogadishu
The Changing
Face of the City
The event also served as a visual celebration of Hodan District and the changing face of Mogadishu.
The district's streets, buildings, businesses, residents, and vibrant urban environment provided the backdrop for the performances. Through the event, Astaan TV showcased the creativity, cultural richness, and community spirit found within the city.
Hodan iyo Heello demonstrated how public spaces can become platforms for artistic expression and community connection.
Hodan iyo Heello 2024
05 — Production & Creative Approach
Multi-Camera,
Street Level
Astaan TV captured the event using a dynamic, multi-camera production approach designed to document both the performances and the atmosphere surrounding them. The production focused on:
Artist performances
Audience reactions and participation
Wide shots of the street and venue
Close-up performance coverage
Crowd interaction
Behind-the-scenes moments
Cinematic city and environmental shots
Professional live sound recording
Dynamic editing and storytelling
Hodan iyo Heello 2024
06 — Impact & Creative Significance
Entertainment,
Brought to
The Community
Impact
Hodan iyo Heello demonstrated the power of bringing entertainment directly into the community. The event created an opportunity for audiences to enjoy Somali music in an unconventional setting while highlighting the potential of public spaces as venues for cultural and artistic activities.
It also reflected Astaan TV's commitment to developing innovative formats that connect television, music, artists, and audiences in new ways.
Creative Significance
More than a music performance, Hodan iyo Heello represented a different approach to Somali television entertainment—turning the street into a stage and the community into part of the show.
It brought together established artists, live music, a public audience, and the urban landscape of Mogadishu to create a distinctive cultural entertainment experience.
Hodan iyo HeelloWhere the Street Became the Stage.
18 November 2024 · Hodan District, Mogadishu
Produced by Astaan TV · Music by Astaan Music